Six months after launching its affiliate program, Adult personals site SexSearch.com has surpassed $1 million in monthly webmaster payouts and 2.5 million members.
The draw, according to SexSearch owner Damian Cross, is a bit of anonymity.
“We provide our members with a discreet way to find individuals with like minded sexual interests who are willing to share a sexual encounter,” he said.
There is further evidence that online dating is driving the increase in demand for paid content online. Connecticut-based Jupiter Research estimates that Americans will spend about $400 million with online dating companies this year – a figure that's expected to reach $642 million by 2008.
In conjunction with increased demand, SexSearch.com is having success because they are paying close attention to their affiliates and their competitors, Cross said.
“We constantly monitor all of the other dating sites and continually work on improving our site in order to make sure that it is the best converting site in the industry,” he said. “We offer our affiliates reliable weekly payments, expert account managers that show them how to optimize their sites in order to make the most money possible with their traffic, tons of free hosted galleries, loads of free content, custom creatives designed by marketing experts, and geo-targeted ads that increase click through and conversion rates.”
SexSearch.com offers video chat, instant messaging and automatch, among their services.
