Sex.com has redesigned its Web site and is embarking on a long-term marketing plan, which the company hopes will shoot it to the top of the adult search engine ranks.
The first gear in that machine – re-launching the Web site – has produced a more contemporary look.
“The whole goal of the redesign was to clean up the site,” Rich Rutherford, Sex.com vice president of sales and marketing, told AVNOnline.com. “The previous look and feel was like puffy paint – that’s how I looked at it.”
“This is a branding effort, but not a re-branding effort. We’re defining ourself and getting basic marketing started, if you will, because there wasn’t anything in place before.”
Sex.com has been optimized to load faster, according to the company, but big improvements will also be seen in other arenas.
In the past, Rutherford said, the company’s only representation to the greater world was its Web site and owner Gary Kremen’s frequent tradeshow appearances and industry networking.
Those efforts are going to be turned up. “We’re going to do a lot of things at the grassroots level here in California. Internationally, attend shows – and that’s always something we’ve participated in – but now we have more stuff to give out, things that look better,” Rutherford said.
Sex.com is looking to bring on a Search Engine Optimization (SEO) company to reach their optimal goal.
“The goal is to drive more traffic,” Rutherford said. “We want to be the number one Adult search engine.”
Sex.com also announced the addition of a new advertising sales manager, Josh Altman. Altman was operations coordinator at Home Gain and manager of operations at Utility.com prior to joining Sex.com.
