Self-Regulating The Adult Web

iQcheck, a quality assurance program aimed at letting adult Net content providers identify their sites as the work of responsible Web publishers, has been unveiled by Flying Crocodile, Inc, owners of SexTracker.

"Unethical webmasters reflect negatively on everyone in this industry," said Flying Crocodile CEO Andrew Edmond. "They also hamper the efforts of responsible publishers in the adult Internet community. It is in our own interest, and in the interests of the adult content community at large, to provide this service free of charge."

iQcheck will also offer free content for legal adult websites. "This is a great aid for any adult webmaster to take advantage of," Edmond said. "We will now provide them with thousands of legal photos to add to their site for free."

Those who use iQcheck will get a seal to show on participating sites, linking to an automated system tracking reports the company gets from Web surfers about matters like copyright infringement, spam, and exploiting minors, the company said. "We receive numerous emails every day questioning the content on the websites we host," said Flying Crocodile president Scott Byhre. "Queries can range from concerns about the age of the models portrayed on the sites to questions about copyrights on specific images."

The program also offers Web surfers a way to pinpoint websites which can specify that their content is legal - a concern since high-profile indictments emerged of Netizens surfing underage porn online, triggering fears of being caught unaware of such unlabeled and unverified material.

Clicking the iQcheck seal lets a surfer go right to the program's home page to report any suspected abuse, and they'll be notified of actions taken, the company said.

Product manager Robert Amodeo said the system is "a clear statement" that the company takes Web abuse seriously. "The system we have put in place is very clear and thorough in its processes," he said. "This is especially useful to the legal community which needs to be assured that its concerns are not being neglected."