Sales Vet Peter Reynolds Lands at Adam & Eve

Industry veteran Peter Reynolds has signed a contract with Adam & Eve, and will become the company’s new VP of sales and marketing. He will be handling both domestic and international sales and will be starting at Adam & Eve’s new West Coast offices on July 5.

“I am looking forward to using all of my expertise and experience to increase Adam and Eve's market share,” Reynolds told AVN.com, “and helping them build the Adam and Eve brand worldwide.”

Reynolds was most recently with VCA, until he parted ways with the company in May. While there, Reynolds helped market and sell what has become known as Alt-porn, leading the sales on Joanna's Angels 1 & 2 and former VCA director Eon McKai’s initial adult releases such as Art School Sluts and Kill Girl Kill. Most recently, he helped market the VCA release Atomic Vixens on myspace.com in association with numerous rock bands.

In his 20-year career he has also worked as a sales manager for Leisure Time’s Executive Video line in addition to spearheading sales of the Vivid Raw line.