Chocolate has enjoyed a reputation as an aphrodisiac for quite some time, but SRK Labs Inc new product ups the ante with Playful Chocolate, combining chocolate with a patent-pending blend of natural herbs and nutrients designed to enhance the female libido.
While the natural libido enhancer market has traditionally been for products sold to men, Melissa Voitenko, SRK Labs marketing director, doesn’t see any reason why women shouldn’t be just as receptive to the concept. “You can buy vibrators in Cosmo – they have a full page ad for vibrators in Cosmo. You can’t get more mainstream than that, " she said. "It proves that women are a part of the adult market, but they have a different sensibility and require different types of products – and Playful Chocolate is something that was designed with them in mind.”
Voitenko notes recent studies have shown the at least a third of women report experiencing a lack of sexual desire – something she says that Playful Chocolate can help them with.
The active ingredients in Playful Chocolate include Siberian ginseng and L-Arginene, which SRK Labs claim works in combination with chocolate’s natural mood enhancer, phenylethyalanine, to elevate a woman’s mood. “It will work on a guy too, but not as well,” Voitenko said.
It takes approximately a half-hour before most women will begin to feel the effects of the chocolate, and most women will feel the effects for four hours, give or take depending upon their metabolism.
Yet despite the additives, Playful Chocolate, sold in packages of six, 12, and 24 pieces, still tastes like chocolate. “You can’t taste any of the herbs in it at all – it just tastes like a great a piece of chocolate,” Voitenko said. “If you put out samples, eight out of ten women will come back and buy it after they’ve tried it.”
The SRP for Playful Chocolate ranges from $19.95 for a six-pack to $64.95 for a 24-piece pack.
SRK Labs plans on distributing Playful Chocolates both mainstream and adult retailers, and offers an affiliate program for online retailers. Voitenko suggests that the chocolates are perfect for home party companies.
“Its great for the home party market because it’s a non-threatening product,” she said. “It’s chocolate – and that’s an easy choice for newbies. At parties, everyone feels obligated to buy something, but they might not want to go home with toys or lingerie but everyone will feel comfortable taking home chocolate. “
For more information, call 888-791-8797 or visit playfulchocolates.com
