RAD Video has announced the addition of mainstream gay and lesbian feature films to its web site, RADVideo.com.
The site has also been redesigned and the new look is now complemented with films from studios like MGM, Universal and Columbia.
“Our next step was to offer the RAD Video Gay Cinema to our customers, something they have wanted for some time,” said RAD Video online marketing director, Dwayne Custer. “With our new Gay Cinema, we’ve now created a one-stop shop for every discernible taste.”
The new section features 10 genres of gay and lesbian-themed films, including drama, mystery, documentary and comedy. This is in addition to Adult titles from studios such as Colt and Hot House.
“We’re very selective of which films we offer at the Gay Cinema,” said Custer. “Our aim is to provide quality and selection, and we’re confident that our customers will be extremely pleased with what they find there.”
RAD’s Gay Cinema showcases not only the large mainstream producers, but also independents like Strand Releasing, Wolfe Video, TLA Releasing, Picture This! and First Run Features.
“While RAD Video has traditionally targeted an all-gay, adult male audience,” said Custer, “this new launch will allow us to evolve and broaden our market like never before. Whether your pleasure is for gay adult video or the more mainstream, gay-themed cinematic films, you’re going to find it at RAD Video.”
