Pure Play Media Plans to Go Public

Pure Play Media Holdings Inc., owner of adult video producer and distributor Pure Play Media Inc., has filed documents with the Securities and Exchange Commission to sell shares of the company to the public.

“Our goal from the beginning was to go public and we’ve done quite a bit of work in that regard,” said Richard Arnold, Pure Play Media Inc.’s CEO and founder.

“The long-term goal has always been to take the company public and have the capital and the people to give us long term growth.”

According to documents, the company plans to resell up to 3.2 million shares of common stock valued at $2 a share, along with options on 1.5 million shares.

In the fiscal year ended July 31, 2005, the company generated total revenue of $8.5 million and net income of $147,613, and for the nine month period ending April 30, 2006 it generated $8 million and a profit of $21,854.

The company has released more than 620 movie titles and a total catalog of titles amassing of more than 1,110 movie titles grossing about $24 million through April 30.

“We anticipate under our current infrastructure that our strategy of producing and licensing multi-genre content along with our experience, creative talent, scale of operations, marketing and distribution proficiency, will ultimately enable us to release up to 400 new multi-genre adult movie titles per year,” the company said in its filing.

Since it was established in 2002, Pure Play has won AVN Awards for Best DVD (2005), Best Foreign All-Sex Release (2005), Best Art Direction Video (2005), Best Videography (2005), Best DVD Menus (2005),Best All-Sex Video (2004), Best Art Direction-Video (2004), Best Director – Foreign Release (2002-2004), Best Director-Non Feature (2004), Best Editing — Video (2003), Best Foreign All-Sex Release (2004), Best Foreign All-Sex Feature (2004), Best Foreign Feature (2003, 2004), Best Packaging (2004), Best Special Effects (2003) and Best Videography (2003).