CHATSWORTH, Calif.—Pure Play Media has set out to enhance its Direct-To-Retail (D2R) business model by capitalizing on the sales force, industry strength and track record of International Video Distributors (IVD). Effective Nov. 1, IVD will serve as Pure Play's exclusive sales and shipping agent.
Pure Play made the strategic decision to involve IVD in an effort to grow as an established leader in the adult distribution arena. The company implemented the D2R model over a year ago with confirmed retailer success.
Now in its 25th year, IVD has established itself as a global leader in video distribution with its solid sales and shipping optimization model.
Pure Play Media CEO Richard Arnold remarked, “By going Direct-To-Retail we center our attention on the many retailers and chains going direct to the source, offering one of the largest libraries of studios and genres to choose from.
"With the addition of IVD, this business model will not alter. Instead, it will be greatly enhanced. We’re simply making it easier for retailers, most of whom already deal with IVD, to order our product using IVD’s sales reps. IVD offers a large, highly trained and experienced sales staff, sizeable warehouses and a high-tech delivery system. We are excited to see this new pairing take off!”
Alexandra Hayes, IVD’s PR manager, echoed Arnold's sentiments.
“We have the infrastructure already in place to provide superior customer service and satisfaction," Hayes said. "Our fill-rate is among the highest in the industry and our three centrally located warehouses ensure fast, reliable delivery. Pure Play understands that opening their hugely popular studios and lines to third-party distributors lowers their ability to provide incentives to adult retailers. IVD sales representatives have the product knowledge and experience to translate effective sales techniques into increased profits across the board."
This news follows on the heels of Pure Play signing distribution deals with several studios, including Europe’s Private Media Group, Immoral Productions, Homegrown Video, HellHouse, Swank Digital, Edward James, and more. In addition, Pure Play already represents several well-established brands in the adult video market: Seymore Butts, Naughty America, The Score Group, Silver Sinema, Hundies, Suze Randall, Cousin Stevie, Asia Bootleg, Pink Moon Digital, Liquid London, Suite 703, and Pink Lotus.
More information about Pure Play Media's full library of studios can be found at pureplaymedia.com.
