CHATSWORTH, Calif.—Pure Play Media has announced the addition of Bluebird Films to its portfolio of premier studios. This news coincides with Private Media Group’s Oct. 12 announcement that it would take over the exclusive management of Bluebird Films' content distribution worldwide. As the sole North American broadcast and DVD distributor for Private Media Group, Pure Play Media will represent Bluebird Films in the adult broadcast and DVD distribution arena starting Nov. 1.
With its catalog of unreleased films in excess of 175 titles, production schedule of 10 movies per month and extensive library of HD content, Bluebird Films is an ideal studio for Pure Play Media to represent. Starting in November, Pure Play Media will feature never-before-seen content and all-new lines from Bluebird through its direct-to-retail (DTR) distribution.
“Having industry strongholds Private and Pure Play oversee the management and distribution of my extensive adult catalog is very reassuring,” said Bluebird Films CEO Nicholas Steele. “They are incredibly established companies with a proven track record as leading distributors across numerous platforms. I know Bluebird Films is in good hands.”
Pure Play Media and Private Media Group have an ongoing cross-distribution deal dating back to October 2004, in which Pure Play serves as the exclusive North American distributor for Private Media Group and, conversely, Private acts as exclusive European distributor for Pure Play’s catalog.
“Bluebird Films is a strong studio with an impressive catalog of titles. It is my distinct pleasure to now offer them in coordination with Private Media Group,” Pure Play Media CEO Richard Arnold said. “This couldn’t come at a better time for all. November marks the implementation of our enhanced DTR distribution utilizing IVD. The new sales team at IVD will guarantee maximum exposure for Bluebird as well as all of our outstanding studios. I know Bluebird will be an exceptionally strong seller for us.”
To see Pure Play Media’s full library of studios, go to PurePlayMedia.com.
