Private Media Group announced today the signing of an agreement with MindMatics AG, one of the global leaders in mobile messaging and data services, to market Private’s content to over 220 million mobile phone customers in Europe.
The deal will initially take Private’s content into Germany, Austria, Switzerland, UK, Netherlands, Sweden, Spain and France, with further territories to follow. The initiative will offer a standardized service at an international level that will take Private’s content to mobile customers and leverage Private’s huge existing client base and Internet traffic to drive new mobile customers to the service.
Initial availability will be through Private’s flagship website www.private.com and other Private sites, to bring a full range of mobile services to customers including personalized SMS chat, wallpapers, videos, mobile sounds and audio, erotic games and other applications with technical development and content maintenance provided by MindMatics. The service will be in strict compliance with all local regulations. A second phase of the initiative will see extension into Private’s print and broadcast media platforms to reach the company’s full customer base.
The driving technology will be “mCMS”, a Mobile Content Management System developed by MindMatics, for this range of products. The mCMS ensures, among other things, that content is displayed on different mobile handsets in the best possible way, and, furthermore, allows flexible updating, positioning and reporting of all offers.
Berth Milton, CEO of Private Media Group commented: “This agreement marks a turning point in our mobile content services. Our recent development of a dedicated mobile content department headed up by Tim Clausen, director of wireless technologies, is proof of our strategic focus in this area and this collaboration with MindMatics will enable us to leverage both our unique range of content and our huge existing customer base to take our mobile presence in Europe to a truly market dominant position, the revenue potential of which is just waiting to be exploited.”
