Private Media Group Inc. and Playboy TV Latin America, a Claxson Interactive Group’s affiliate, announced today the signing of an exclusive agreement to operate and distribute Private branded channels throughout Latin America.
Under the terms of the agreement, Playboy TV Latin America will operate and distribute Private branded channels via Claxson’s Pay TV distribution network. Claxson’s aggregated distribution accounts for 56 million cable and satellite subscribers in the region.
Alejandro Iglesias, general manager of Playboy TV Latin America said: “I’m pleased that with this strategic initiative we will complete our premium-quality offer of adult content (currently Playboy TV and Venus) with the other leading brand, Private. We see this alliance as an initial step to further expand the adult market, both in the region as well as in other territories. The deal reflects confidence in Playboy TV Latin America and Claxson’s expertise, not only in original production of content, but also in distribution. We are delighted with this agreement as it places us in a market position second to none, and the future looks very promising.”
Berth Milton, CEO of Private Media Group, said: “Our collaboration with Playboy TV Latin America enables us to increase our broadcasting presence in this important region. Thanks to Playboy TV Latin America’s success, and reach of Claxson’s vast network, we expect to be able to boost our channels’ presence in the region and we are delighted with this opportunity that will certainly have a significant positive impact on our business. This agreement clearly demonstrates that demand for high quality content is key and confirms Private’s unique position in the adult broadcast market.”
Playboy TV Latin America LLC is a joint venture between Claxson Interactive Group Inc. with 81 percent and Playboy Entertainment Group Inc. with 19 percent. It operates a wide range of channels (Playboy TV, Venus, Spice Live), through the strategic development of the adult entertainment business in conjunction with all the regional operators.
