DVD sales increases for Private Media Group in the first quarter of this year nearly equal all of last year, the adult entertainment giant says. Private also points to a 68 percent hike from the fourth quarter of 1999, and says the main reason for both jumps is the "competitive advantage" of their multi-language, multi-zone DVDs in hand with a cost-effective use of their cumulative archive.
Private says first quarter 2000 DVD sales hit $950,540, way above the $6,138 total for the same period in 1999 - and almost equal to the $1 million in DVD sales they had for all of last year. "With the DVD rapidly becoming the movie format of choice in the global consumer marketplace," Private says in a formal release, "(we have) penetrated this market at an early stage and currently has 40 DVD titles on the market."
Private's strategy has been new releases in hand with prudently-selected best-selling titles from its 35-year back catalogue of adult film. They've also been all but the first adult entertainment group to make their DVDs compatible to the multi-lingual market.
"These hugely encouraging increases are indicators that our management team is truly in touch with consumer trends and multimedia developments," Private CEO Berth Milton says. "Positioning ourselves at an early stage in the DVD market has given us a tremendous advantage in continuing our reputation for premium quality products and strong brand name recognition. Being able to draw on our massive archive of movies, while always moving forward with technological developments in film-making, means Private - will continue to strive to maximize revenues while increasing shareholder value."
Milton says Private now releases 3-4 DVD titles each month, suggesting that the recent increases in monthly releases had a factor in the huge sales jumps. Private had only four DVD titles on the market the first quarter of 1999, compared to 32 for the same period this year.
