Private Rocks Cannes

Private Media Group celebrated its 40th anniversary year at the Cannes Film Festival in France over the weekend, making its 10th appearance at the annual gala.

The company hosted a VIP party on a 50-meter yacht in Canne's Vieux Port, and also captured footage for its big fall feature, Mission: Possible, which is set for release in November. This year Private also played host to its U.S. partners, Pure Play Media, and the winning U.S. customers of the "Private Sale Away to Cannes" contest.

The Private Girls came out to party, including Mission: Possible stars Stefania Bruni and Cindy Lords, who met the international press who crowded on board the yacht. Director Gianfranco Romagnoli and Private's new female director Ionie Luvcoxxx also joined the festivities. Among the high-profile media coverage Private garnered was a corporate article in the International Herald Tribune.

For the second straight year, the Private Girls danced every night of the Film Festival in Cannes famous VIP Room nightclub.