With recent AVN Award-winner Rita Faltoyano gracing the homepage, Private Media Group has re-launched its webstore at http://shop.private.com/shop. The new site promises to better cater to the needs of international customers and has adopted an Amazon.com style of preference-tracking.rnrn
Web consumers can take advantage of wish lists, product reviews, and advanced account management features, as well as see prices in Dollars, Euros, and UK Sterling. rnrn
The plan pays off in customer retention in addition to being a smart business move. A new website co-branding feature allows for Private to do business with smaller sites selling Private goods.rnrn
"The retail price at which we sell product on our shop is on average three times our wholesale price," said Private CEO Charles Prast in a press release received by AVN.com, "Therefore we expect that the growth in our shop sales will not only increase overall revenues but also have a significant positive impact on our margins." rnrn
The purchase-to-payment rate is also faster for he new webstore, said Prast.rnrn
"Retail customers pay immediately for products purchased, which has a positive effect on our cash flow."
