Private Media Group Wins Another European Internet Award

Private Media Group Inc. has announced that its flagship website, www.private.com, has won the 'Award du X' at the Erotic Trade Fair in Brussels, Belgium.

Private Media Group Inc. also announced that sales revenue from membership subscriptions to its Internet websites have increased substantially between October 1999 and April 2000 compared to internal forecasts.

The Brussels honor follows a Best International Internet Site award for www. private.com at last November's Venus International Erotic Fair, Berlin, Germany, and another recent triumph when it was voted Best Adult Website of the last four years by the Dutch magazine, Passie. In addition, one of the Company's most recent Internet services, Privatechannels/Videosecrets won the prestigious award for Best Adult Video Website at the IA2000 trade show run by Adult Video News magazine, the largest media publication for the adult industry.

Bjorn Skarlen, director of the Internet department at Private Media Group Inc., commented: "We aim to have a steady growth in traffic and membership subscriptions to www. private.com, and all our websites, and we are continually increasing our content on a daily basis. We will soon be able to launch website services that take advantage of the merger between mobile telephones and the Internet, opening up whole new markets for us."

Described by Forbes magazine as the "MGM archive" of the adult entertainment industry, Private Media Group Inc. sources and owns the worldwide copyrights to its entire catalogue stretching back to the company's inception in 1965 while continually adding new material. Private Media Group heavily cross-promotes its Internet sites through its publications and movie productions and, in a new innovation, the Company's DVD products are 'Internet Activated' whereby purchasers of this latest movie technology can link directly in real time to Private's websites. All of the Company's products, including DVDs, videos, magazines and books, the Private Circle range of urban street wear, as well as those of its licensees -- including the Private Collection range of adult products -- are available on Mail Order through its websites with global fulfillment from local warehouses.