Private Launches Internet Home Shopping Channel

Private Media Group Inc. [Nasdaq: PRVT], announced the signing of an exclusive joint venture agreement with WebVision Inc., a leading provider of innovative proprietary e-commence solutions to business and industry leaders, to launch the World's first 24-hour a day Internet Adult Home Shopping Broadcast Channel. The new service is scheduled to start Monday.

The Home Shopping site, entitled www.privateinternetshop.com, will be a continuous round-the-clock full audio/video multicast broadcast, highlighting the attractions of Private's comprehensive range of adult entertainment and pleasure enhancement products including Videos, DVDs, Novelty Items, Magazines and CD-Roms. Mainstream members of the adult community can now shop at a time and location of their choice in a private, discreet environment.

This launch is yet another integral part of Private's strategy to be the ``world shopping center of choice'' for the global adult community, said Berth Milton, Chairman & CEO of Private Media Group, Inc.

WebVision, based in Torrance, California, will create the site for Private. Shoppers will be able to view the Private product range in a user-friendly video format, see an order-entry screen and place orders for selected products into a 'shopping cart' by simply pointing and clicking as they continue to browse and shop for products of their choice.

``We have been gratified by the success we have enjoyed in fully launching our world-first Adult Home Shopping series of TV programs,'' Milton said.

``This Internet launch of a similar series of Adult Home Shopping programs gives our current and new customers the opportunity to buy our high-quality products any time they want, and in any country they choose. We are uniquely placed to offer the mainstream adult community these services, as no other company has the global distribution that we have painstakingly established during the last 34 years.''

Zeb Bhatti, CEO of WebVision Inc., commenting on the joint venture, said: ``We feel that we are truly the industry leaders in providing innovative Internet-based multimedia and e-commerce systems. Many of our current customers are household-name global giants that are leaders in their respective industries. Before we entered into an exclusive agreement in this segment, we wanted to be certain that there was an outstanding chance for our technology to achieve a globally dominant role in the Internet-based Home-Shopping Industry. We feel we can achieve those goals in our current arrangement with Private.''

Milton commented: ``Our exclusive agreement with WebVision and their unique range of hardware and software services further cements our intention to dominate this market globally. We already command millions of visitors and hits weekly to our very popular 'state-of-the-art' Internet sites: www.private.com, www.privatelive.com, www.privatecinema.com, www.privategold.com, and www.sexclub.ex.se.

"We will aggressively use these sites to cross-promote our new 24-hour Adult Internet Home Shopping Broadcast. Combined, we have about one million existing customers and e-mail addresses that will be informed and marketed with regard to our new venture.''