news) will launch a line of adult lingerie products developed exclusively for Private. The lingerie line will be presented at a series of fashion shows at the Cannes Film Festival starting today. Some of the world's most famous adult film stars, who have committed to endorse Private's new line of lingerie, will model the products at the Cannes Film Festival.
Private will also sell its exclusive lingerie line on a new 24-hour, seven days a week, continuous round-the-clock full audio/video multicast broadcast Internet site, privatelingerie.com The launch is scheduled for the beginning of June 1999, approximately two weeks after the launch of Private's World First 24-Hour Internet Home Shopping Broadcast Channel.
The lingerie site will be promoted through Private's other highly successful Internet sites, as well as the new 24-hour Home Shopping Broadcast Channel, privateinternetshop.com. The new site will also be promoted to the hundreds of thousands of e-mail addresses that Private has accumulated through its existing network of web sites. This Internet site has been developed for Private by WebVision Inc., a leading provider of innovative proprietary e-commerce solutions to business and industry leaders.
"We are confident that our new lingerie product line, to be worn by the world's top adult film stars, will attract large numbers of potential buyers, both women and men, to our site," said Berth Milton, Chairman and CEO of Private. "We believe this is a largely untapped marketplace. Our exclusive designs differentiate themselves from the core lingerie lines. Established more than 34 years ago, we believe that only Private has the global distribution network to sell such products through the Internet. Our exclusive agreement with WebVision adds greatly to Private's ability to market our products.''
Milton added: ``This launch is yet another part of Private's strategy to be the dominant force in global shopping for the world's mainstream adult community. The Company is ideally placed to capitalize on this exciting new era of Internet marketing.''
