Private Media Group has some 35th anniversary celebrating to do - and they're doing it in Cannes, France, May 15-16, during the annual Cannes Film Festival. And part of it will involve launching a new subscriber television network, Private Blue.
Private is one of the heaviest hitters in adult entertainment and has succeeded in keeping apace and even ahead of the technological times since their founding in 1965. "The global strength and recognition of (our) brand name has seen Private Media Group Inc. become a world leader in each product and service category it has entered," said Private spokesman Johan Gillborg. "Profitability has been rising in step with the Company's status as a major internet content producer for proprietary and licensed websites. Its unique ability to utilize its own 35-year back catalogue significantly reduces costs while increasing margins."
Those traits should come in handy when Private Blue launches with a big party at the Martinez Hotel on the La Croisette beachfront. Broadcasting by way of the BskyB digital and analogue platforms in Britain, Private Blue claims over five million addressable subscribers just in its first month.
"This compares with very favorably with the 9.1 million addressable subscribers that New Frontier Media reported for the whole of its 1999 fiscal year and also compares very favorably with Playboy TV, which added approximately 3.5 million households last year, according to its own published information," Gillborg said.
Other celebration plans include daytime activities like photo sessions with top Private porn stars, an open-air fashion show, interactive activities, and "special webcam links for transmission to the company's flagship website."
