For the first time in more than 20 years, Playboy will open a new Playboy Club at the Palms Casino today.
“We are enthused to debut Playboy's location-based entertainment in Las Vegas, which has continued to grow as the spot for entertainment and gaming,” said Playboy CEO and Chairman Christie Hefner.
“An entertainment destination such as ours that integrates gaming, a club, food and beverage and merchandise is the next logical step in a market where 50 percent of revenues now come from non-gaming sources.”
The company says the new venue brings a new level of excitement to the Playboy Club which is connected via glass enclosed escalators to the N9NE Group's new restaurant concept, Nove Italiano, and Moon nightclub which pays homage to Playboy with a giant Rabbit Head as the centerpiece of the dance floor.
The Fantasy Tower is home to a Playboy Boutique, featuring the hottest styles from Playboy’s international fashion lines such as Playboy Intimates and the Playboy Icon collection. The boutique sill also feature Palms co-branded products and the extensive Playboy Beauty line, jewelry, accessories, and lifestyle products for both, men and women.
“When Hugh Hefner opened the original Playboy Club in 1960, it redefined class and luxury in a way that set the standard for clubs all over the world for decades to come,” said The Palms owner, George Maloof.
Likewise, Playboy founder Hugh M. Hefner said he was impressed by the work that went into the new club and adjoining facilities.
“George Maloof, The Palms and the N9NE Group have gone all out in creating a remarkable modern-day Playboy experience,” Hefner said.
The casino will also feature a 9,000-square-foot Playboy Sky Villa for guests featuring custom furnishings and one-of-a-kind amenities. It also includes an extensive collection of Playboy artwork selected by Hefner himself, as well as an indoor waterfall and reflection pool, personal glass elevator, private outdoor cantilevered Jacuzzi, a fully-equipped gym with sauna, full bar, and a Playboy Rabbit Head logo, along with a replica of the classic rotating circular bed similar to the one used by Hefner for decades.
