Playboy and Robert Cavalli Unveil New Bunny Costume

Playboy Enterprises, Inc. and renowned fashion designer Roberto Cavalli have unveiled the first reinterpreted Playboy Bunny Costumes that will be worn in the Playboy venues at the new tower of the Palms Casino Resort. Developed and operated by the N9NE Group, the new Playboy venues are scheduled to open in May 2006.

The innovative couturier added his own touches to the iconic Playboy Bunny Costume. The new Cavalli costumes were showcased along with vintage Playboy Bunny Costumes in a private media fashion show taking Friday night at Ghostbar in the Palms Casino Resort. Five Cavalli designs were modeled by Playboy Playmates and Holly Madison, one of Hugh Hefner's girlfriends and a star of E!'s hit series "The Girls Next Door."

A public premiere of the Cavalli costumes took place Saturday evening at midnight during a Playboy Apparel Fashion Show at Rain in the Palms Casino Resort.

"Reinterpreting the Playboy uniform has been an incredible project," Cavalli said. "Updating something so iconic with my own modern design sensibility has been a challenge, and one that I've really enjoyed."

The Bunny Costume was introduced with the first Playboy Club in Chicago in 1960 and started as a modified one-piece swimsuit with the addition of collar, cuffs and the legendary rabbit ears and cottontail. The costume evolved incrementally and over time the leg cut became higher, a rosette with the Bunny's name was added and the fabrics and colors enhanced. With these modest changes, the Bunny costume has become a powerful symbol of the Playboy brand around the world.