LOS ANGELES—Former Sony Pictures Senior VP for Strategy and Operations, Christoph Pachler, has taken over as the new chief financial office at Playboy Enterprises, the company announced.
The hire is part of Playboy’s larger aim to transform itself into a “brand management company,” Playboy CEO Scott Flanders said in a statement.
At Sony, Pachler managed the financial aspects of Sony TV’s expansion into international markets and handled a number of content and production deals as well as restructuring arrangements.
“We will draw on his wide range of experiences, and his responsibilities will extend well beyond those of the traditional CFO,” Flanders said. Pachler’s CFO position will be at the executive VP level. He will be based in the Los Angeles office.
In previous statements Flanders has suggested that the company will rely increasingly on outsourcing and licensing of its brands. The earnings for the first quarter of 2010 are set to be announced on May 6. SmarTrend reports that analysts expect the company to report a loss of $57 million for the quarter.
The CFO position has been open since the beginning of this year when Linda Havard left the post. Robert Campbell served as interim CFO since then.
