VAN NUYS, Calif. – Pink Visual will be showcasing two new product lines at the 2009 AVN Adult Entertainment Expo: an environmentally friendly DVD line called Plant Your Wood, and the company's new gay content division, Male Spectrum.
"Plant Your Wood is made from recycled packaging, uses earth-friendly inks, and is 100 percent recyclable," said Kim Kysar, Pink Visual's brand and product manager. "We’re also donating $1 from every Plant Your Wood DVD we sell to Trees for the Future, a non-profit tree planting organization. For each dollar donated, Trees for the Future plants 10 trees."
The "green" DVD line is part of an ongoing energy conservation effort for Pink Visual, Kysar said.
"We initially began by reducing energy consumption at our office through more conventional means, such as shutting down computers at night, recycling, and moving to a paperless payroll system," Kysar said. "But then we asked ourselves, 'Why stop there?'"
The company is now working to make PinkVisual.com a "carbon-neutral" site, Kysar said, meaning that Pink Visual will conserve as much energy as it takes to operate the site.
Another important item on Pink Visual's agenda is the gay market. The company introduced the Male Spectrum brand this month in an effort to strengthen its appeal to gay audiences.
"Male Spectrum is unlike anything we've done before," Kysar said. "We spent the past year seeking out directors whose only focus is producing high-end gay content known to be truly competitive in the gay market, and we are very pleased with the results. Male Spectrum's steamy scenes perform extremely well on MaleSpectrum.com, and we expect that success will translate into strong DVD sales. Our first Male Spectrum title, Straight Guys Take the Bait, was released on December 12, and we'll be promoting it heavily at AEE."
For more information on Pink Visual products, or to set a meeting with the company during AEE, please contact Kim Kysar at [email protected]. For more information on Trees for the Future, visit www.treesftf.org.
