LONDON—If most men are like men in the United Kingdom—and why wouldn’t they be—then a full 30 percent have an issue with premature ejaculation, arguably as serious a dysfunction for men (and women) as impotence. But a new pill to deal with the problem that is currently in use in other countries will soon be available to British men, through private online prescriptions only.
The active ingredients in Prilogy modify levels of Serotonin in the brain, reportedly giving men the ability to last three times longer than usual. According to Nitin Makadia, head of male sexual health at one of the U.K.'s leading pharmacies, it could provide revolutionary relief similar to its impotence-preventing cousin.
“Prilogy has the potential to do as much for men's sexual health as Viagra,” he said. "It will give sufferers a chance to improve the quality of their relationships and their general well-being.”
The drug is costly, though, at about $116 for three 30mg tablets, and is available only for men between the ages of 18-64. It is not available in the United States yet.
According to the Sun, Prilogy will not be added to other methods traditionally used by men to hold off the usually sex-ending ejaculation such as “stop-start and squeeze techniques, condom use to decrease sensitivity and counseling. All have been shown to have limited success.”
But have they tried baseball? We are told that concentrating hard on a suicide squeeze play has been known to work wonders. It is not known whether a similar fixation on, say, cricket, or some of Manchester United’s more dramatic goals, would also do the trick.
Our one concern with Prilogy is the “three times” assessment for prolongation. That sounds nice as a theoretical unless you’re the chap who tends to come within, say, thirty seconds. Ratcheting up the action to a full two minutes (we're being generous) might be cause for a victory lap to some, but our concern is that for others—particularly those on the other end of the equation—taking an expensive pill for so few additional seconds could be seen as throwing good money after bad.
Our advice: try cricket first and then pop the pill.
