Pilgrim Telephone, Inc., a leader in social networking services for wireless and wire-line subscribers, announced that it has entered into an arrangement with Penthouse for the promotion of a unique new “virtual world” for entertainment and socializing.
According to James Sullivan, Penthouse’s VP of business development, “We’ve offered one-on-one voice services to our readers for some time but now with Pilgrim’s Instant Voice Messaging platform we’ve opened up a whole new way for our audience to interact with each other and with our models. We’re doing this to strengthen brand loyalty and to significantly improve our Audiotex revenue."
Membership will be offered to Penthouse readers as well as to web visitors and video audiences.
Joe Sulmar, Pilgrim’s VP of marketing, said, “This innovative networking service will captivate its members because people can interact anonymously and conveniently from anywhere with the press of a button. Instead of merely talking to a paid entertainer, members will meet interesting real people from around the world, and fans can get to know their favorite Penthouse Pets on a real personal level."
