Peach DVD Inks Deal with Nude Beer

Peach DVD and Nude Beer have signed a cross promotion deal that will include over 800 billboard placements across the United States, all featuring different Peach Girls and including the tag line, "Peach Girls Drink Nude," a Peach spokesman confirmed Friday. rnrnNude Beer, a "premium micro-brewed lager," won the 1997 Gold Medal at the World Beer Cup. In addition to the billboards, Peach Girl glamour shots will appear on the peel-away labels on all bottles of Nude Beer with "tasteful" topless shots featured underneath. rn rn"We can't express how thrilled we are to be associated with such a respected and glamorous DVD company as Peach," Brion Ware, vice president of Nude Beer, said in a press release. "We strongly feel that our high-quality beer combined with our unique packaging and marketing campaign is the perfect platform to feature the beautiful Peach Girls." rnrnNude Beer will be hosting various events in the U.S. with special appearances by the Peach Girls and also be one of the sponsors of Peach's upcoming 12-city Peach Girl Model Search that will start in February. Nude Beer is available in stores and at www.drinknudebeer.com.rnrnT.J. DiReda, former director of marketing and publicity for Vivid, helped close the deal for Peach.