Panorama Pacific LLC, the parent company of popular Asian-themed sites JapanBoyz.com and GayAsianAmateurs.com, has re-launched a revshare-based affiliate program, ZBuckZ.com.
Although the program has been active since last year, it wasn’t until Panorama owners CJ and Danny Z. adopted NATS as their software program and hired veteran webmaster Fishy to run the site that it really came together for them.
Says Danny Z., “We have waited to heavily promote the program until we could ensure that our sites were making the highest conversions and best retention. We have now more than surpassed that goal, with conversions currently at 1/130 and some of the best retention I’ve seen in the business.”
The program offers up to 60 percent revshare for all initial sales and rebills for the life of each membership. Additionally, a 10-percent webmaster referral incentive is in place. The program’s chief draw, however, is its exclusive, original, and frequently updated content focusing on the beauty of young Asian men.
“I think the success of ZBuckZ is a reflection of the fact that people are looking for high-quality, gay Asian niche sites,” Danny Z. tells AVNOnline.com. “Before we came along, there really wasn’t much to offer, and most gay Asian pay sites offered the same recycled content. By having a staff that works in Asia, we are able to constantly update the site with exclusive content of hot, gay Asian men, which is exactly what our surfers are looking for. Keeping our customers happy is the most important ingredient in any company’s success.”
The Asian market is, in fact, growing. In addition to ZBuckZ, sites such as ThaiTwink.com and AsianGuys.com are reaping the benefits of a previously unexplored territory.
“I think you will see a lot more attention being focused on the gay Asian niche,” Danny Z. predicts. “Although not the largest gay niche, the ‘rice queens’ are a loyal and growing market. I also think we’ll see more ‘sticky rice’ surfers [Asians who desire other Asians] becoming members as the populations in Asian continue to grow, and more Asian people are accessing the Internet than ever. These will be the most exciting new markets for us.”
Danny Z. notes that future plans for the site include “adding lots of tools that other affiliate programs are lacking, including RSS feeds and blog entries,” as well as new sites—including Boykakke.com, a gay Asian bukkake site.
As CJ enthuses, “We are very excited about Boykkake, as we believe it is the first gay site in that niche specifically.” (Another site, the cartoon-themed GayAsianAnime.com, will be launched later in the year.)
The two men are most excited about their latest additions, especially their new webmaster Fishy, who was hired because of his success promoting ZBuckZ as a reseller. The new employee says he looks forward to working with affiliates, citing his experience in the field as being integral to his role.
“I think by being a gay Asian person who has been successfully promoting the niche, I bring something to the program that no one else can,” Fishy says. “I will be able to use my knowledge to help affiliates make the best possible conversions for their traffic, give them all the tools that they need, and offer them the best quality assistance.”
