Come September's end, Private Media Group plans to publish what it calls the largest and most comprehensive product catalogue in adult entertainment history.
The first print run is expected at 25,000 copies for the 400+ page catalogue, going to over 25 independent distributors in 20 countries who will distribute and confirm new orders from their respective retail outlets, the company says.
"This is an indispensable promotional tool for the company and its distributors alike," says Private CEO Berth Milton. "We will be reaching all major traditional adult outlets throughout the world…(o)verall, it is a wonderfully comprehensive and historic index to our products and services."
Private will finance the publication by way of a combination of cover price, advertising revenues, and sections bought by Private licensees, while promoting it through advertising in key independent publications and their own publications and Web sites.
