Online profiling - your name and address tied to your Internet habits - could be coming the more you trust the Web, says someone in a strong position to know: Kevin Ryan, chief executive officer of DoubleClick, the Internet advertiser often enough accused of abrogating surfer privacy in the early years of Internet advertising.
"There will be more targeting using this with customers having the ability to opt out," Ryan told the Reuters Technology Media and Telecommunications Summit Feb. 25. And though he said DoubleClick has no immediate plans for such data-linkage, he also suggested privacy concerns have eased over the years.
"I said the same thing many, many years ago, that I thought privacy concerns would follow the credit card fraud concerns," said the man whose company was probed over how it might use information it drew from Internet cookies. "What happened was the actual risk wasn't that great. In fact, people started to realize that nothing is 100 percent safe ever."
