Official Spring Fever Sex Show Magazine Debuts.

Fever, the official magazine of the Spring Fever Sex Show, will make its debut April 20 with 20,000 copies at various mainstream and adult exhibitor locations, show organizers have announced.

Featuring jokes, horoscopes, show information, advertising, contests, coupons, and assorted fun items, the magazine will have a "sexy, upscale format" look, organizers said. But don't even think about looking for even a hint of a hardcore edge.

"Content must be clean and suitable for viewing by all age groups, as this is a mainstream publication," show organizers advised. "The magazine is designed to attract singles and couples alike with an array of products and services that they want to find, buy and use.

"This magazine offers you the opportunity to integrate yourself into a wholesale market and allows you the unique opportunity to introduce your products and services to consumers effectively and inexpensively," they continued.

The show also plans to put a version of Fever on the Web, developing a site specifically for the magazine, with launch information to be released as soon as the e-version is ready.

Meanwhile, show organizers are offering advertisers rates for single months or annual discounts. The special rates won't increase for a year. For further information on that and anything else involving Fever, visit the Spring Fever Sex Show on the Web. And don't forget to make your plans to attend that show, at the Toronto Congress Centre, June 20-22.