Outernet Dynamic Billboard Network (ODBN), which provides digital billboard advertising in gentlemen's clubs nationwide, has signed a deal with strategic marketing and advertising agency/digital media specialists THROB.
"My goal is to be a leading marketing and advertising agency for digital media companies with future-thinking vision, and signing ODBN is an important step towards that goal," said THROB president Katie Smith. "This is just the start."
Under Smith's leadership, THROB will develop ODBN's integrated marketing programs, cultivate its adult-advertising client base, and manage public relations. Smith will also oversee the renovation of ODBN's corporate Website and create value-added programs for ODBN clients.
"We needed someone who could clearly explain why digital media is the future of billboard advertising, as well as advise clients on how to use it. I am confident that THROB will fill that need," said ODBN president Steve Feske.
How did THROB and ODBN find each other?
"I was searching for a dynamic billboard network that focused in gentlemen's clubs a few years ago while I was the online brand manager for IGI/The Erotic Networks," Smith told AVNOnline.com. "At that time no one was really doing what we needed - or had the reach we wanted. The platform was just being adopted but wasn't ready for mass consumption. So, when ODBN found me just recently - it felt like destiny. Now more than ever I believe in the platform and it's purpose in adult and beyond."
ODBN dynamic billboards present state-of-the-art, high-resolution signage to well-defined niche audiences. ODBN's technology allows for instant placement or switching of ads at anytime, anywhere throughout this powerful national billboard network. This enables advertisers to identify their targeted audience not only by location, but also by date and time.
THROB is the month old company started by Smith, a former AVN Director of Corporate Communications. Through marketplace research, THROB audits brands, products, and services to help companies compete and win. According to their mission statement, THROB "cultivates innovative ideas and solutions, helping clients develop new features, benefits and niche-focused messages that are communicated through high-quality campaigns and marketing programs."
For more information about dynamic billboard advertising, contact Katie Smith at [email protected] or call 323.997.2194.
For more information about THROB, visit www.3ob.com.
