NicheShops has revamped the back end for the latest version (1.3) of its premier gay toy store, BoyzShop.com.
BoyzShop.com has a list of new features, including more control over what products appear, colors, complete CSS header control, multiple store designs with the same affiliate ID, more products to promote, and periodic discount coupons for top sellers.
Parent company XR LLC also has announced the hiring of Rob Rowley as marketing manager. Rowley has a background in the fetish community and experience in affiliate marketing from coffee to strip clubs.
As for the new version of BoyzShop, Rowley says, “We’re giving the affiliates what they want.”
XR will be presenting S&M demonstrations at Internext with two dominatrix models.
