Private Media Group has launched a Website devoted entirely to The Scottish Loveknot, a Private Black Label film starring Jodie Moore, which was presented at the Festival Erotique in Edinburgh, Scotland last weekend.
Directed by Gazzman, The Scottish Loveknot - the first big-budget adult film ever shot in Scotland – has been a large success since its release on DVD (regular and Deluxe Collector's versions) and VHS earlier this year and attracted major international press including in Scotland.
And PrivateUSA chief operating officer Bob Johnson told AVN Online the Website is the beginning of a new Private strategy to launch Websites for future major features, such as the forthcoming Antonio Adamo-directed Cleopatra and the premiere entry (Marc Anthony) in Private's Man Size gay line.
"It's part of an overall consumer marketing plan," Johnson said. "As more and more people are Web savvy, that's where they're going for information. We're taking our lead from the Hollywood studios. As soon as they see a promo for the movie, they go to the Website for more information. It's instantaneous.
"It's a corporate strategic move," Johnson continued. "We know the value of the Web, and this just follows suit. It wasn't prompted by the public, but it's certainly going to be a service to them and to the press."
The Scottish Loveknot Website includes free access to extensive background on the film's shooting, production information, interviews with Moore and Gazzman, and free downloads including the trailer, a screensaver, and wallpaper images, plus a library of backstage images from the film.
For more information, visit The Scottish Loveknot on the Web or contact [email protected].
