Veteran adult industry marketing and advertising specialist Danielle Simons is stepping out from behind the scenes at long last. She has become the new owner of Detour Interactive, and she's shifting the company's focus from drawing Web traffic to what she calls "bringing the Webmasters to the traffic jam."
Set up three years ago as a Web traffic driver, Detour Interactive had become somewhat less active as time went on, Simons told AVNOnline.com, and she saw the opportunity to buy the company as an opportunity as well to shift its direction both more profitably and more visibly. Not to mention, she added, reminding adult Webmasters that marketing and advertising themselves is just as important, if not more so, than just waiting for the traffic to pull up to them.
She has a major industry fan in adult Internet veteran Jonathan (J$tyle$) Silverstein, who credits her with the successful launch of his own ContentBlowout.com. “What an excellent service!" the former Cybererotica president said in a statement. "(They) are intelligent, helpful, and professional. I would gladly recommend Detour Interactive to anyone looking to aggressively launch new products or programs or build and maintain a solid marketing presence for their existing business.”
"I've been hiding," Simons said from her San Diego office when asked about her earlier career. "I started about 11 years ago with VirtualDreams, I was the director of operations for them. And I've been able to stay behind the scenes and run these companies, and just on July 1 I purchased Detour Interactive, so now I'm stepping out into the public."
Not that she's nervous about it. "I had the opportunity this time to actually own the company, and I've enjoyed running companies for others, but Detour Interactive has been around for about three years and I worked closely enough to help create it," Simons said. 'But it slowly started going away and wasn't doing what it could do. Now, it being my own company, I have no other option but to go out there."
Simons said her approach is to take "just the bits and pieces of what I'm good at, and the first step is getting out there and letting the Webmasters know who I am and what I can do. I have a great staff, great people behind me, and now I can durn DI into a marketing and advertising concern, where peoples' Websites can be marketed in a huge way, in a cost effective way, and in the right way," she said.
Simons plans to make Detour Interactive into a resource for adult Internet companies to build and maintain a corporate identity that sets them apart and becomes recognizable and attractive.
"Key areas of focus are reliability, honesty, and innovation," the DI Website advises. "Affiliates must believe that they will make money with your product and will receive all commissions owed them. Your identity, or personality, should be reflected consistently in your corporate logo, site design, language used, advertising creative(ity)…and all other communications."
Detour will also analyze a client company's market competition, the strengths and weaknesses of both the client and those market competitors, and match them up with the best available marketing designs and print advertising, the company said on site.
Early industry reception has been positive thus far. “The great value to Webmasters lies in Detour’s broad experience in all aspects of online adult marketing, and the strategic relationships they've built during twelve years in the adult industry," said Python.com's Aly Drummond in a statement. "With those relationships, they’re able to offer us all, not only a firm knowledge of where and how to best market a product to webmasters and surfers, but also extraordinarily competitive rates for doing so.”
To learn a little more, visit Detour Interactive on the Web or contact [email protected].
