BOULDER, CO – Adult producer and distributor New Frontier Media, Inc. (NASDAQ: NOOF) has announced an exclusive, long-term, contract with Penthouse Media Group Inc., parent of one of the lifestyle publications, Penthouse Magazine to deliver Penthouse-branded adult television content in the United States. Under terms of the deal, New Frontier Media will develop and launch a Penthouse-branded linear TV channel as well as a Penthouse Video On Demand service to U.S. cable, satellite and IPTV operators.
“Penthouse TV will offer adult consumers a fresh alternative in branded adult television,” said Michael Weiner, CEO of New Frontier Media. “Adding the Penthouse brand to New Frontier’s programming and distribution expertise will create one of the most formidable services ever offered to U.S. multichannel distributors.”
New Frontier Media expects that Penthouse-branded VOD products will be available on U.S. television within the next six months, while the Penthouse linear channel will launch within 24 months. New Frontier Media is planning to make Penthouse TV available to 50 million U.S. households within three years. New Frontier Media plans to distribute Penthouse TV as an additional TV channel or as a replacement for existing New Frontier Media channels.
“We’re pleased to partner with New Frontier Media and their powerful distribution platform in creating a TV channel anchored by Penthouse, one of the most renowned adult brands in the global market,” said Marc Bell, CEO of Penthouse Media Group. “With the success of Penthouse TV’s distribution, Penthouse will earn at least $10 million in TV revenue with more upside possible upon the success of the new services, and from an image perspective, we’re leveraging one of the most prominent adult titles in the world.”
Penthouse TV will showcase the most popular features of the Penthouse brand, including Penthouse Forum, Penthouse Pets, VIP Club access, interviews with Penthouse celebs as well as originally produced programming, full length movies, product reviews, sizzling stories and amateur video submissions.
“New Frontier Media has conducted extensive research on the Penthouse trademark and finds that on the attributes that matter most to adult consumers, Penthouse is the clear leader,” said Ken Boenish, president of New Frontier Media, Inc. and TEN. “Penthouse awareness numbers make it truly a household name.”
David Kravis, President of Coastline Licensing, acted as agent for Penthouse in the negotiation of the deal.
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