NICHE SITES - THE WEB TREND NOW

David Van Der Poel,\nfile photo. \nMIAMI BEACH - Niche sites are the apparent trend now in the online adult world, while a good variety of feeds would be the life of online spice, said an ia2000 seminar Sunday morning.

And, according to iGallery's Greg Dumas, that's going to prove even more critical as the Internet moves quicker toward broadband transmission, where the video feeds come almost identical to television feeds at about 30 frames per second - or better.

Not to mention, panelists added, rising production values coming in hand with broadband technology.

"The adult Internet runs in trends, anyway," Dumas said to the "Content: Video" seminar Sunday morning. "The trend for now seems to be these niche sites, whether it's Asian, or black, or extreme amateur or fetish, things like that…chat is a big deal now, people like to have the interaction which is getting better and better."

Dumas said broadband is a "diligent work" for iGallery. "That's where we see a lot of the future of this industry going," he said. "So we're trying to take what's the content out there now and integrate it to this new higher broadband, and you should be thinking…not about what your site needs today, but what it needs tomorrow."

Given all that, and other factors, how much should a Web site pay for quality video? "It depends on your site size," said Python Video's David Van Der Poel. "With all the feeds that are out there, the bigger the size, the higher the charge."

He said using a different variety of live feeds is the smart way to go. "I think we all know that pictures and videos are the two main reasons why people will retain their memberships," he said. But how many are the right amount with which to start off? "It depends on what you want to achieve," he said.

"There are different kinds of feeds, feeds interactive with your clients, feeds where there's no interactivity, but that's the choice you have to make," Van Der Poel continued. "Start small," Dumas added, "and move up as you go…it's like buying furniture in your house, you don't spend all your money…I see so many guys come to us and they spend ten, fifteen thousand dollars and within three months they can't pay their bills and they're out of business."

Gregory Clayman of VideoSecrets says access speed should also be considered, as production values will rise naturally along with feed speed.

"Depending on how you're storing the information, RAM or hard drive, and how are you delivering it to your customers," he said. "The next part is, is it fast enough to load to your clients. And, as of right now, a lot of the recorded video product out there is very well done, but the market itself has a little way to go until more broadband opens up…and everybody has cable modems, broadband, and everyone can connect at a faster rate, with real motion video and sound and everything."

Clayman also said keeping the content fresh is critical. "When your customers come in, you're going to make sure to maintain and sustain them," he said.