Reports of television's buckling under the Net threat are slightly exaggerated, says a newly-issued study.
Done by MTV and Turner Entertainment Networks, the study aims at deflating panic among television players given more credence by numerous prior studies suggesting a Net-enthralled viewership jilting their TV sets for their monitors.
"There really hasn't been a definitive study yet," says Burke vice president Cary Nadel to the Hollywood Reporter, "and there may never be. Every study is flawed to some degree." Flawed or no, the MTV-Turner study is saying somewhat plainly that the Internet is taking comparatively few television viewers away.
