Today Metro’s push for their new gonzo and wall-to wall imprint Fusxion began in earnest, with a promotional package introducing the hardcore line being sent to every distributor, major independent buyers, and the larger retail chains in the country.
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| Promo Package For Fusxion |
"It’s something that we’re going to do on a monthly basis. We’ll be pushing new releases each month as hard as we can," Joey Wilson, general manager of Metro, told AVN.com.
The promotional package was shipped in a thick cardboard box that contains mini-posters based on the covers of the first three releases signed by their directors: Pat Myne, Bridgette Kerkove, and Britney Foster, as well as the DVDs themselves.
"Hardcore gonzo and wall-to-wall is the strongest money making genres out there. Features, except for the high-end stuff, just aren’t cutting it anymore. Middle of the road features just aren’t cutting it anymore," Wilson said.
"Coming from Rosebud, and the success that I had with the Rosebud line with Jules Jordan, I wanted to establish something similar. I think that Pat Myne is right there in the same in the same caliber as Jordan –possibly even better," Wilson added.
Pat Myne directed the first title to be released under the Fusxion imprint, American Ass. The video ships on November 18th.
"We also wanted to be a little more innovative by bringing in some female directors, and we chose Bridgette Kerkove and Britney Foster. We wanted to have a little bit of the woman’s attitude in there and Bridgette and Britney are both so extreme it’s just unbelievable," Wilson said.
Kerkove’s first title Dirty is an all anal series, and will be released later this month.
Foster’s first release will be a hardcore girl/girl fetish video Disturbed, also coming out later this month.
All the hardcore talk doesn’t mean that Metro will discontinue producing features from the likes of James Avalon.
"One of the things about Metro is that it is diverse in its product lines. From the Cal Vista high end line to the fetish stuff, Metro has always been diverse and will remain so," Wilson said.
For more information about Fusxion, check out their Website Fusxion.com.
