LUXEMBOURG—Manwin has signed an agreement to acquire all assets belonging to Digital Playground.
Digital Playground founder and director Ali Joone, CEO, and President Samantha Lewis will continue to oversee Digital Playground.
“To me this deal is no different than the acquisition of Pixar by Disney,” Joone said. “The consumer is going to see more blockbusters, big-budget productions, and it’s our goal to create the next genre of adult entertainment. This acquisition is a marriage between two industry leaders. Adult entertainment is changing, and Manwin has a lead on technology.”
“We are so happy that Manwin has no plans to change what’s been working,” Lewis says. “The Digital Playground vision of its contract stars will remain unaffected, with Manwin only supporting them to reach beyond what they think is possible. They understand what makes these women unique, and plan to support them in their own endeavors, while remaining Digital Playground exclusive contract stars.”
“Manwin’s vision for growth has always been about diversification and building a portfolio that includes the strongest brands in the adult entertainment industry,” explains Fabian Thylmann, Manwin managing partner. “Digital Playground is a company and brand that has proven to be just that. It is unrivaled and has been ahead of the game since its inception. We look forward to building on the brand with the same passion and dedication that has brought it to its current height.”
The companies have inked a deal that will be closing soon. The terms of the contract are not disclosed.
Ackrell Capital, LLC acted as the financial adviser to Digital Playground in this transaction.
