Back-end affiliate program software provider Mansion Productions has announced two key upgrades to its MPA3 system.
The upgrades are an affiliate management module that allows webmasters to expand existing marketing strategies and run entirely new campaigns and an expanded tracking mechanism called Advanced Retention Stats.
The affiliate management module allows multilevel marketing to be tracked. Program owners can choose numerous payout structures and assign different structures to different affiliate groups.
“This is how real money is made, by the program working with you to better understand your traffic,” says Christopher, COO of JasonAndAlex.com and a user of MPA3. “Nobody knows better than the program owners how their program converts best. If we are able to find the affiliates that need help, we can give them the information they need to succeed.”
Advanced Retention Stats was implemented to improve retention statistic analysis. The feature can break down retention by week, month, and individual sites and can compare those rates.
“With these product advancements, we were able to look back over two years of transaction history and identify the time and events that affected our sites’ retention ratios,” says Brian Randell of Pistol Media, another MPA3 user. “It's had a significant impact on our production and release schedules.”
