In an industry in which many seem to copy their competitors, LéWood Productions claims to be thinking outside the box.
The company announced Friday that all future releases will feature box covers with hardcore graphics on the front, in a move designed to further differentiate LéWood Productions’ hardcore offerings from its competitors’.
“Everyone’s boxes are starting to look identical,” explained company owner Francesca Lé. “We’re happy to be putting an end to the era of the single pretty girl on the cover. The hardcore front shows the customer exactly what they are going to get — nasty, filthy sex that’s probably going to scar them for life.”
LéWood Productions is confident that its new packaging strategy will be a winner with retailers and consumers alike. “Let’s face it, hardcore boxes grab the customers’ attention,” said Jeff Steward, JM owner and LéWood’s exclusive distributor. “After all, they’re not buying these videos to stare longingly into these girls’ deep blue eyes; they’re buying them to watch their anuses get blown out.”
LéWood is no stranger to hardcore covers. Over the past two years, the company has had success with its Double Dip’Er and Cum Swallowing Whores lines, both of which feature hardcore fronts.
“Sales of these lines have been excellent, but we knew that if we wanted to sell 5,000 pieces out the door, like our competitors, hardcore boxes were the next logical step,” explains Francesca.
The first release with the new packaging will be Juggies 2, featuring Trina Michaels, which hits the streets on VHS and DVD on October 4, and is available to distributors exclusively through JM Productions. Consumers may order this title and other LéWood videos on lewood.com and jerkoffzone.com, or by calling toll-free (800) 550-3659.
