Kink.com (formerly CyberNet Entertainment) has hired Reena Patel as vice president of marketing. Patel formerly worked as director of marketing at NakedSword.com and operations manager at Girls Gone Wild Cash.
The new hiring heralds what the company is calling “an exciting new phase” and with 50 employees and years of success in the online world, the company has plans to further expand under its new identity as well as begin production of its own line of feature movies.
“I’m very excited to join the Kink.com team and be a part of their phenomenal accomplishments,” says Patel. “Over the years, Kink has been at the forefront of developing the best fetish entertainment for the online world, and I am thrilled to become involved in expansion into the mainstream and product world.”
In her new role, Patel will be charged with operating the affiliate program, Kinky Dollars (previously CyberNet Bucks), as well as taking on new challenges of building the marketing department, establishing the Kink.com brand, and development and marketing of a new line of products and content lines.
Formed in 1997 as CyberNet Entertainment LLC., Kink.com is a leader in the production of original fetish entertainment online, creators of the renowned FuckingMachines and a host of other sites. Future projects for the company include providing information about the BDSM lifestyle, DVD releases of FuckingMachines content, and the company’s first-ever scripted movies. The company also recently launched a new documentary site, BehindKink.com, which goes behind the scenes of a fetish video shoot.
