KSEXradio.com has entered into partnership with Adam & Eve, the Hillsborough, N.C.-based adult manufacturer. Wankus, KSEX program director, told AVN.com that the deal primarily involves sponsorship by Adam & Eve of the station.
“They have generously added a lot of financial support because they believe in what we’re doing,” he said. “Everything you see will be ‘KSEX Radio Presented by Adam & Eve.’ They didn’t buy into the company, it’s just a big promotional campaign they’re doing to be affiliated with everything we do.”
Sean Trotter, Chief Technical Officer at Adam & Eve, told AVN.com, “We’re really excited about the partnership, both the adult talent and the business partnership.” The deal includes production of a Behind the Scenes of KSEX Radio DVD series. Trotter says it will fit right in with the company’s other gonzo-style lines, such as Adult Stars at Home.
Wankus said, “We’re going to start purpose-shooting KSEX Radio shows on the weekends, times when we’re not broadcasting live.” KSEX will provide the content for the reality TV-style series, Adam & Eve the distribution.
Wankus stressed that people who come on KSEX Radio for regular interviews and promotions will not be expected to participate in the scenes, which will be set up in advance, with paid talent, and purposely shot for video off-hours.
Adam & Eve TV, a new channel being launched on Valentine’s Day, will have a featured hour of KSEX Radio, according to Trotter. Eventually, he says, “all of the movies we created with them, we’ll put them on our Video On Demand system and have sort of a KSEX Channel on our Adam & Eve network.”
The deal grew out of conversations between Trotter and Wankus at last August’s Internext show.
Wankus, who was recently named a partner in KSEX Radio, along with Chris Rick and Allison Wells, said, “After three years of trying to prove to the adult industry that we were a for-real medium, I’m very excited that an organization like Adam & Eve sees the value and potential in our company.”
Adds Trotter, “We’re pretty pumped about it.”
KSEX will be broadcasting live at the Adam & Eve booth at both Internext and the Adult Entertainment Expo next month.
