Adult internet veteran Kevin (KB) Blatt has joined Triple X Media as sales and marketing director for its TripleXCash.com affiliate program.
"I am very pleased to be joining the team at TripleXCash," Blatt said in a statement. "Not only was I a fan of their site before I met them, the fact that they sought me out to help market their Websites floored me."
Working behind Blatt will be "Evil" Chris Rodgers, "handling a majority of the traffic deals on the back end," Triple X Media said. The company is hoping Blatt will build it a dramatic marketing campaign and structure new Webmaster deals, with Rodgers specializing in exit traffic and Webmaster support.
Blatt said one of his new challenges will be what he calls a too-often-forgotten factor. "Right now, with the current state of the industry being one of flat pay-per-joins, we have something here that Webmasters seem to have forgotten about: retention," he said. "The last time I saw a recurring affiliate program that retained like this was - the Busty-Amateurs.com crew in San Diego."
How to get that retention? Simple enough, Blatt said: "The key ingredients are finding the cutest talent out there and updating our content as much as possible."
