Joy Ride Issues First Release

Newly launched Joy Ride Entertainment, which specializes in black titles, is releasing its first title today, ASStrology.

“It’s like a dream come for me to start my own company and get my first title out there,” said Vernill Mills, the company’s president and chief executive.

Mills, who headed sales at West Coast Productions for three years, said he is committed to making his mark with titles geared for black audiences.

“I want to give people the product that they want and have fun trying to do that,” Mills said.

“In ASStrology, we have girls talking a little about astrology and then having great sex.”

The title features Havana Ginger, who performs in an anal scene; Beauty, Jada Fire, Victoria Allure and Shyla along with Jean Claude, Nat Turner, Brock Adams, Devlin Weed and L.T.

Besides ASStrology, Joy Ride is preparing its second release, Magic Sticks N White Chicks, for the company’s new interracial line.

“We’re just starting out, but later on we plan to average about one release per week,” he said.

Joy Ride Entertainment can be reached by emailing [email protected].