Interview: Eliza Allure on Hustler New BBW Projects

This article originally ran in the December 2015 issue of AVN magazine. Click here to see the online edition.

When Hustler Video decided to dip its toe into the BBW niche, they got off on the right foot by joining forces with Eliza Allure. Earlier this year Hustler anointed Allure to creatively oversee productions on one BBW-themed title per quarter. Not only a two-time AVN Award nominee for BBW Performer of the Year, Allure is also a leader in the BBW community.

Allure’s sexual talents and business-like approach to her scenes came to Hustler’s attention in its debut BBW release, My First BBW. After Hustler Head of Production Rob Smith developed a business relationship on set with Allure, he placed his trust in her casting choices for Hustler’s second BBW release, BBW Nurses. “I pretty much helped him choose who should be in BBW Nurses. He really values my opinion and appreciates me and my insight of the BBW niche.”

The producing relationship between Hustler and Allure began with a phone call from Allure’s friend and mentor, Kari “Platinum Puzzy” Anthony, in which Anthony suggested that Allure express her feelings to Hustler about their BBW releases. “So I called Hustler and let them know the content they produced was not on par with what I thought Hustler should be doing for BBW lovers,” says Allure. “They’re aiming more for a mainstream audience, and there’s a large group of BBW lovers out there who truly want to see HD content that’s produced for them of these big girls.”

After that, Allure took the initiative and produced three separate scenes with BBW talent. “I asked Alexxxis Allure, Becki Butterfly and Bella Bendz to come to Las Vegas. I had Christian XXX involved. He was the male talent. We shot three scenes and put up all the money for it and I showed it to Hustler. They loved the content and they said, ‘Let’s talk.’”

The upshot, Allure said, is that she will be shooting quarterly now for Hustler. “They said that’s more than they shoot some of their other niches, like Asian girls. So it’s a really big step. Hustler only produces a certain number of DVDs per year and we’re taking four spots. That’s a really big deal. I will be overseeing everything from who’s in it, wardrobe, camera angles. Hustler will have their own crew there but I’m pretty much in charge of everything. And I’ve worked really well with their crew before so I know they’re really smart people. It’s just teaching them how to shoot BBWs, basically. And they get the benefit of also having me and using my name as a producer/performer when promoting the DVDs.”

The key to shooting any niche or fetish title is to understand the audience’s needs and shoot what they want to see. For Hustler, working with Allure means they are aligned with a person who lives the lifestyle and has the pulse of her fans. “That’s obviously why I’m on the team now,” Allure said, “because they want to do it correctly. But there are studios like Score who shoot XL girls. While they say they shoot BBWs there’s only a very specific body type of BBW that they shoot. …

“That is a formula I don’t want Hustler following and that’s why it’s really smart that they’re listening to me,” she continued. “Score already has that niche covered: the guys who like big boobs. They’re already doing that. Where Hustler needs to be is for the true BBW lover, giving them classy, beautiful, clean-looking, wholesome women. I’m very specific as far as what the girls wear, styling, everything like that because I think it’s so important to [their] image. … It’s just all about styling and it’s so completely important to big girls especially, to showcase our beauty in the right way.”

Smith, who brought the idea to Hustler’s broadcast division, said they loved the idea, and he believes it will do well on DVD. And its internet division wants enough scenes compiled to give the content its own landing page and tour. “I have worked with Eliza for both BBW films Hustler has produced to date,” Smith says. “She brings great passion to her scenes and to her promotion of the content. It seemed a perfect fit to have her involved in future productions for us as Eliza lives and breathes BBW content. She’s constantly shooting fresh material and involving herself with BBW events. I can’t think of anyone more in touch with BBW video. I trust her and look forward to our partnership.”

The first release, tentatively titled BBW Bosses, will feature Allure in a boy/girl scene. “It was really funny because I was not going to shoot a scene,” Allure says. “I was just going to be overseeing everything. But Hustler said, ‘You should shoot a scene.’ So I’m going to be shooting, as well as my girlfriends Alexxxis Allure, Bella Bendz, Becki Butterfly and Lady Lynn. The reason I picked these girls is because they’re the ones who helped me get this opportunity. Hustler likes to do things that push the envelope a little bit. We’re going to be talking about feminism and pay discrepancy and women in the workplace.”

“I feel she will be greatly successful and help move our whole industry forward,” said BBW starlet Alexxxis Allure. “I think the world is ready to see BBW porn in the same light as mainstream, and they’ll be excited for beautiful, real, sexy BBW models. I think the reason Eliza is so successful as a performer and behind the scenes is not just her obvious beauty and passion. It’s also her inspirational dedication to bettering the experience of models, and to improve the end product.”

“The importance of this project is definitely an all-time high, being that it is uncommon for BBW stars to be in charge of creative and production projects in the industry,” explained Anthony. “This is a chance to prove through our various talents that we are more than just a ‘niche.’”

Creatively, Allure believes there are many opportunities to utilize BBWs in ways not seen before. “Our market is so under-saturated that there’s so many different things that guys would like to see that have not been done. So that’s where my focus is for sure.”

Ultimately, Allure hopes the mainstream adult industry realizes big girls are sexy and are here to stay. “I hope we see true BBWs in the sense that they’re actually fat girls. That’s the one thing I really applaud Hustler for. They’re actually using girls who are really, really chubby versus girls who have a little bit of a belly. If other companies follow Hustler’s lead then that would be fantastic. I’m thicker than most of my girlfriends and I’m still able to book those covers. I’m the biggest girl ever nominated for an AVN Award. Every other BBW weighs 50 pounds less than me. I really want to push the bounds of shooting actual BBWs.”

Follow Eliza Allure on Twitter @ElizaAllure and on her website ElizaAllure.com. (Photo courtesy of Allure)