This morning on ABC’s The View, a popular daytime talk show geared towards women, the nation was exposed to a new adult studio that creates adult entertainment for women.
Inpulse TV, a division of Inpulse Digital TV Group, will be available on cable, direct broadcast satellite, video-on-demand, Telco and through streaming video via the Internet. All of the content is shot in the HDTV format.
The principles of the new network and studio - Nina Lennox, Sandra Staggs, Shirley Rohn-Saito, and Anne Aaronson - met last spring and decided to join forces, combining over 40 years of experience in cable TV production, sales and marketing.
Two of the company’s principles, Staggs and Rohn, appeared on behalf of the company for a frank discussion with the hosts of The View: Joy Behar, Elisabeth Hasselbeck, Star Jones, and Meredith Vieira.
Staggs explained their decision to launch an adult entertainment channel geared towards women by saying, “Let’s face it, I think women love sex just as much as men do.”
Rohn-Stain suggested that women were just a visual as men, so it was logical that they would enjoy erotic videos just as much.
The two pointed out a number of facts that show that women do enjoy adult video, such as: one in four people who visit adult Websites are women, and 58 percent of merchandise bought at some well known sex boutiques in Los Angeles are purchased by women.
The hosts threw Staggs and Rohn-Stain some difficult questions, including asking how they would avoid degrading women and would it be acceptable if say, Rohn-Stain’s granddaughter decided to perform in adult video.
Rohn-Satio said that their videos wouldn’t be as degrading as some of the videos that were meant for a male audience. “Nothing weird, nothing bizarre.”
Except for one for she offered to have custom-made for Behar, who jokingly suggested that she might want to see some whips and chains.
The View hosts said that they have had women on their show that had claimed to have been victimized by the adult industry.
“I’ve been on many of the sets. Nobody is made to do anything they don’t want to do. It’s a very safe environment,” Staggs said.
As for her granddaughter, Rohn-Stain said, “If that’s the choice she makes, and she makes it one of my movies, I’d rather have her make love not war.”
"The whole focus is on providing movies for women who enjoy watching men," Nina Lennox, president and executive producer, told AVN.com.
Staggs and Rohn-Saito deftly handled all questions thrown at them, question’s they’ll be doubtless answering again and again in the future as an adult entertainment channel for women has an obvious hook for a sex-starved media always looking for a new angle. Yet the principles have more going for them than just media savvy.
Rohn-Saito brings valuable experience in affiliate sales to the company. She has a track record of launching successful start-up networks such as ESPN, Adam & Eve and Spice.
“We're complementing not competing with the existing adult networks," Rohn-Saito told AVN.com in an interview before the show.
Staggs is well-versed in marketing and publicity and spent several years on the operator side of the business with companies such as Intermedia, Rifkin & Associates and Viacom.
Aaronson has a background in filmmaking, having created and developed film and TV projects for the past few years.
Nina Lennox, meanwhile, has been involved in adult for the past 12 years, overseeing pay-per-view distribution for VCA Pictures, among other high-end producers.
"It's a business of 11,000 movies and there's nothing for straight women," Lennox told AVN.com. "We felt very strongly about creating something for heterosexual women to enjoy.
"Women do want to watch erotic movies, but there is nothing that keeps their interest, so we said, 'Why don't we make something for ourselves?'"
The company will also be releasing videos and DVDs through Inpulse Pictures, starting with Velvet Thrust in February. Velvet Thrust was directed by Cristo Giovanni and stars the popular male performer Julian.
Inpulse recently shot its tenth movie, Aqua Erotica, with Nick Manning and new director Caid Dakoda.
"One of the things I emphasize is not climaxing on the girl's face. I always want the guy to kiss her afterward," Lennox said. "I try to use more novelties in my movies. I think novelties are really fun for women to use and couples can use them together. We also want the guy be more vocal and express how he good he's feeling. We want to hear his voice. You usually don't hear him say anything."
Another detail that will set Inpulse features apart will be camera angles.
"We don't ever have the girl looking into the camera," Lennox said. "And there will be a lot of focus on his face and chest."
Lennox said there is no girl/girl action in Inpulse productions. If there is more than one girl in a scene, the focus remains on the guy.
Inpulse boxes also always show a guy with a girl and utilize the same color treatment that features "Inpulse blue," the company's signature's color.
Lennox credited Michael Ninn with being "extremely helpful" with Inpulse's start-up.
For more information, visit Inpulsedigital.com or inpulsepictures.com.
