Video-on-Demand (VoD) and online DVD retailer Ideamax has expanded into the Adult pay site market, launching nine exclusive content sites and an affiliate program – XbangCash.com (XBC).
The company has brought on industry veterans Quentin Boyer, formerly of TopBucks, as vice president of marketing for XBC, and Lee Noga, formerly of Cybererotica and Zmaster, as the program’s affiliate manager.
“This is an effort to break into some new markets. Ideamax has largely had their success in Asian markets and they want to expand more into North America,” Boyer told AVNOnline.com. “One of the dominant forms of marketing sites in North America is the affiliate model, so they wanted to crack into that and have gone about assembling a team to help achieve that goal.”
The XBC sites are a group of reality sites: SlutsOnTheBeach.com, EuroCarSex.com, PimpHerAndRide.com, MyHornyDoctors.com, LateNightHookups.com, LesbianCollegeSex.com, MILFsCaughtOnCamera.com, BigDickSchool.com, and MyFirstDateSex.com. The affiliate program offers various payout structures, including $35 per signup for volume referrers, $27 per signup for console free referrers and a 60 percent revenue sharing plan. Default signups are $30 per.
“As far as the features of the program, they are going to look a lot like other programs you’ve seen out there. We want to be competitive with what other people offer – having hosted gallery content that webmasters can use to promote the sites, a lot of different options for the way they promote and a lot of different ad tools to work with,” Boyer said.
XBC has also begun producing true high-definition content for their sites, with 16:9 aspect ratios and bit rates for non-HD movies topping out at 2,600 while HD movies peak at 5,200. While it will not be available for streaming, the content is downloadable.
“It’s the real deal,” Boyer said. “The bigger issue right now is who has the technology to really appreciate it? But in my opinion, you want to build out and be ready so when the market hits you’re not scrambling to supply what people are looking for, you’ve already got it. That’s the whole philosophy here, to be ahead of the curve, not just in it.”
Noga agreed, citing Ideamax’s forward thinking as one of the reason’s she joined the company.
“I’ve never seen a company that moves so fast into the future,” she said. “They put the business back into the Adult business, always acting with honesty, efficiency, and integrity.”
XBC will be showing off its high-definition reality content January 4-6 at Internext in Las Vegas. The company also hosts and manages its own multi-million dollar network operation center in Los Angeles.
