Telecom and cable industry veteran Ian Aaron has been named chairman of the Mobile Adult Content Congress, which will host its first national meeting Jan. 24-26 in Miami.
Aaron is president and CEO of Waat Media, a leading provider of late-night entertainment for the mobile industry, and the former president of TV Guide Television Group. With on-deck agreements encompassing more than 60 major mobile carriers, Waat Media distributes images, games, video, and mobile TV to more that 750 million handsets and has been a pioneer in helping develop a ratings system for mobile content. Aaron oversees Waat’s global activities and is also responsible for strategies in the rapidly evolving mobile arena. He manages the firm’s content partnerships with internationally recognized gaming and adult and entertainment brands, as well as its global distribution through on-deck carrier relationships and off-net third party platforms.
The MACC meetings (at the Radisson Miami Hotel) will focus on responsible delivery of adult mobile content. Featured speakers include representative from Vodafone, Playboy, Virgin Mobile UK, and Ohmobile.Attendees include executives from mobile network carriers, mobile virtual network operators (MVNOs), content providers, aggregators, webmasters, venture capitalists, equipment manufacturers, Internet service providers, and software developers.
Topics that will be covered include the role of mobile operators; MVNO opportunities and responsibilities; access control and age verification mechanisms and how they are applied; successful business models for adult mobile content commerce and distribution from Web to mobile; how webmasters can mobilize; regulatory issues; current and projected future revenues in delivering adult content; the role of aggregators and third party content providers; pricing structures; two-way messaging (text and video chat); mobile video; mobile TV; mobile dating and flirt services; mobile gambling; rights management; handsets, PDAs, and other devices; licensing and revenue sharing, operator fees, SMS fees, delivery; billing and payments; technology 2.5G vs. 3G services, plus case studies from around the world.
According to Juniper Research, the value of the mobile adult market is set to reach $2.1 billion by 2009. Mobile operators see this tremendous opportunity for revenue growth while realizing the added social responsibility to control and monitor delivery. The MACC will analyze in detail the opportunities and controversy of delivering this content.
