BEVERLY HILLS, Calif. - Larry Flynt's Hustler TV has set a May 1 launch date for HustlerHD, the company’s new high-definition broadcast service.
"HustlerHD has the most true HD adult content from the top adult studios with no up-converted movies," said LFP Inc and Hustler TV president Michael H. Klein. "That will ensure the highest buy rate among the HD enthusiasts."
Klein stressed that unlike competing HD services, HustlerHD will not simply push out standard-definition content in high-def. Every title on the new service will be filmed, edited and will be broadcast in true HD.
HustlerHD will offer exclusive content from Digital Playground, Hustler Video, Zero Tolerance, and other studios producing true hi-def content.
Nearly half of all American homes are expected to be HD capable by 2010.
"With more and more consumers buying HD TV’s, there is a growing market for top quality Adult HD programming," Klein said.
HustlerHD will offert multiple edits (soft and hard), competitive splits and new VOD titles each month with a promised 50 percent refresh rate.
Seen in more than 50 countries, Hustler TV is one of the top adult television networks in North and South America. It serves over 45 million homes in the United States alone and is the largest distributed adult network in Europe.
