In perhaps the best illustration of what an à la carte future might look like, the floor plan at this year’s National Cable and Telecommunications Association (NCTA) National Show put the Gospel Music Channel’s booth next to Hustler TV’s.
A recent story from broadcastingcable.com observed that it was hard to tell which booth operators were more uncomfortable with their location. When GMC sent a gospel choir marching around the floor, the angelic singers sang a lyric about sin and salvation just as they came upon the adult network’s scantily clad booth bunnies.
One Hustler TV salesman jokingly claimed the singers for Hustler honcho Larry Flynt: "It’s the Hustler Gospel Choir."
Both networks were part of the 2006 NCTA National Show in Atlanta. The annual showcase and gathering place unites the cable telecommunications industry for three concentrated days of networking, learning and collaboration. Attendees include cable MSO presidents, marketers, engineers, executives from the video gaming industry, retailers, wireless communications leaders, business development executives, finance executives – and more.
